Salon/Day Spa Owners and Managers

Are you working too hard, but still aren’t getting what you want from your business?

You can be more successful and build the type of salon/day spa you’ve always imagined and have a life too. Are you wrestling with any of these salon/day spa owner/manager problems?

• You have plenty of ideas, but don’t get them narrowed down. (Even if you do you have trouble getting them implemented).
• You do not have enough clients to fill your chairs and rooms.
• Not enough qualified staff to serve those clients you are bringing in.
• You’re still getting retail selling resistance from your team.
• Client retention figures are so low you’re embarrassed to tell them to your team.
• You want to grow to another location(s); however, your precious resources (people, time, and money) are stretched too thin.
• You’ve been trying to reduce costs; however, they’re increasing more quickly than your sales are.

You’re the type of independent salon/day spa owner who wants to overcome these problems…who wants to be a better manager, leader and marketer so you can:

• Focus on the ideas that are going to build the business and get them to work.
• Bring more clients through the doors.
• Find and keep great people to service those clients.
• Sell more retail while not having your people feel like “used car” salesmen.
• Ensure your clients return to the salon again and again.
• Add locations without being stretched like a rubber band.
• Increase sales while keeping your costs “in-line.”

Hi, I’m Andrew Finkelstein, owner of The Beauty Resource. Yes, there are better, more successful ways to manage and market your salon and day spa. Since 1994, I’ve been helping owners and managers of a wide-variety of independent salon/day spas make more money, and get more time to enjoy it by becoming better leaders, marketers, and managers. I have developed a suite of unique products and programs that will help you master the art and science of the salon/day spa business. Although your specific circumstances may be a bit different from other owners/managers you’ll probably find the challenges you face are remarkably similar. In the final analysis, you want to own a successful business while having a life of your own. Do any of the following fit your description of yourself as a salon/day spa owner?

• You are great, probably masterful, at what you do. You run a salon/day spa based on your dreams. Your business brings what you love to the world. However, what gets lost is how to make the business work. You wonder if there is a way to be in business that honors your unique abilities and still pays the bills.
• You are exhausted by your business. Under normal circumstances, you love what you do; however, you have become burnt out and depleted. Yet you’re afraid to rest because your survival is at stake. You feel if you stop doing it, even to take a well-deserved vacation, your business won’t be the same. It may even fall apart.
• You’ve been doing okay in business, but you’re tired of just okay. You’ve watched other salons and day spas come in and grow faster than you, and you wonder if you can ever get over the hump into real momentum. You’d love to feel what
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• You are experienced in the salon/day spa business doing it the “regular” way. You may be an experienced salon/spa business owner. You’ve figured out how to make the numbers work and make the business run successfully. However, something’s missing. Somewhere along the way you’ve lost your heart, the passion, and the fire you once had. You’ve lost your special reason for doing all of that work.
• You’ve had success, maybe even a lot of it, and now it’s time for what’s next. Successful people get to a certain level because of knowledge and strategies that work. You suspect it’s time to go into the unknown, both in business and in your heart to take it to the next level. You need to allow
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