It’s now official! The word “whatever” has topped the Marist College Institute for Public Opinion Poll for the “most hated” word five years in a row!

And it’s not as if “whatever” is losing any of its steam – this nuanced term of indifference – got the #1 vote of 38% of the 1173 adults

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surveyed in 2013 (up from 32% in 2012)!

Talk about indifference – in poll after poll we can see how customer service, in businesses of all sizes, shapes and types is declining – And it’s taking the plunge as rapidly as the hated word “whatever” is ascending (USA Today).I can’t help but think we’re entering into some sort of new “Ice Age” – I call it the “Age of Whatever”

Take the Post Office (USPS) for example. The folks there have been frozen dead in their tracks for years. When was the last time you got a warm smile or a sincere “thank you” for doing business with them? Funny, the only thing that’s not frozen at the Post Office is its prices. As a matter of fact the upcoming price of a“forever” stamp from 46₵ to 49₵, is causing a lot of people to get very hot under the collar .

And you know as well as I do, the Post Office is not alone in this deep freeze of declining service. You and I could have a ball exchanging war stories about the companies we know that are descending (no make that “allowing themselves to descend”) into the “Age of Whatever”.

But there is a silver lining here – and it’s that we don’t have to live our lives and businesses that way. While it’s easy to join the crowd, no one is twisting our arms to run “Whatever” Salons or businesses – or lead “Whatever” lives.

Thought leaders

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like Tony Robbins – a recognized authority on the psychology of leadership, negotiations, organizational turnaround and peak performance – tell us how our choice of words can change our lives.

In a nutshell Robbins says “words you habitually choose also affects how you communicate with yourself and therefore what you experience”

While I won’t go into all the details here I highly recommend you read his article “Change Your Words, Change Your Life: The Simplest Tool I know for Changing the Quality of Your Life” .

And just in case you’re curious as to the other words on Marist’s “most hated” list you’ll find them right here.

To Life!

My latest e-zine has been sent out. I highly recommend reading the feature article “The 7 Step System for Increasing Prices & Keeping Your Clients Happy”. If you’re not on the list you can sign up here.