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Back-to School is a one-time deal – think again. Create a Facebook Contest to not only build business in the fall but grow your Facebook Fans as well as your e-mail list so you can generate more business throughout the year.

So how do you hold a contest on Facebook?

  1. Make sure you work within the Facebook Promotions Guidelines – after-all you wouldn’t want to put your Page at risk, just because you didn’t know the rules of the game – which, by the way, change all the time.

    For the Guidelines go to http://www.facebook.com/promotions/guidelines.php

  2. Create three Contest Pages

    Page #1: announces the contest and pops up as soon as a visitor lands on your Salon’s Page. Non-fans must click the “like” button before they can enter the contest. Fans would bypass this page and automatically come to Page number two.

    Page #2 – is the “Sign-up Page” where the Fan enters the contest by submitting their name and email address.
    Once they do that they are taken to.

    Page #3 – a “Thank You Page” where they are encouraged to share the contest with their friends using Facebook and Twitter buttons.

  3. Promote the contest-

    -Market on your social network sites (Facebook and Twitter) with status updates (Facebook) and tweets. Use a backlink to the contest page (Fans go to page #2 and non-fans to Page #1 by default.

    -Create a video promoting the contest and upload it on YouTube and Facebook – again include a back-link to Page #2.

    -Allow the contestants to share the contest on their own sites and have a share button on Page #3 (Thank You Page).

    -Advertise on Facebook

    -Create a Facebook Event Page through your Salon Page to invite people to join the contest.

    -Promote it in your in-salon marketing materials and your email.

  4. Pick a winner.

    -You’ll want to be fair so use software like “Random Line Picker”

  5. Announce the winner-

    -Send out an email to the list of students who entered the contest.

    -Record a video announcing the winner and host it on YouTube.

    -Send a Facebook email announcing the winner.

So there you have a step-by-step system of running a contest that not only will promote your Back-to-School business, but will build your Salon’s Facebook Page “likes” as well as your email list.