The Five Deadliest Salon Website Sins?

Does your salon website is generate more bills from internet service providers than names of potential clients?

If it does you’ve probably committed one or more of these 5 deadly salon website sins.

Your salon website is a marketing tool and marketing the science of finding prospects and turning them into profitable clients for your business.

So it goes without saying that your website must help build your business.

But if your salon website is, like most salon websites, just another pretty billboard sitting on the side of a lightly trafficked road, it simply won’t put a dime in your pocket.

So what are the 5 deadly salon website sins?

  1. No headline to attract a visitor’s attention. Instead most salon websites just use the name of the salon and some sort of tag line. This is hardly of interest to the prospect, but a strong headline, directly aimed at the website visitor, will get their attention. Headlines that enter the conversation going on in your prospects mind will encourage her to want to learn more about your salon.
  2. No compelling offer or presentation of information they’d be interested in. Having a benefit- rich compelling offer increases your chance of obtaining their name/address in exchange for your offer.
  3. No testimonials or endorsements. You alone talking about your salon’s professionalism and the wonderful customer service, holds far less weight with website visitors than clients or third party endorsers such as the press talking about you.
  4. No multiple ways to respond. Many salon websites do not invite the prospect wanting more information to call, fax or email. A call from a
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  5. No understanding that you’re not going to make a sale on the first visit. The sale comes in time, after the relationship is built and after a continual stream of information and offers (delivered by auto responders) are designed with your particular prospect’s needs in mind.

So if you’re interested in turning your website from a line item expense to a money maker, review your site today, see if it’s making any or all of these 5 deadly sins and amend your ways.

P.S. Don’t forget to sign up for my FREE ezine, for the newest trends and tips for Busy Salons. Click http://wwwbusysalons.com

 

Is Your Website Working for You or Not?

With nearly every salon/day spa having a website, you’d have to wonder if a website is working for these salons/day spas, helping them develop business, or if the salon/day spa is working for the website.

So how would you measure if your website is working for you or not? Since word working covers a lot of ground, let’s focus on exactly what a website has to do for you and your business, so you can say, “Hey, my website is helping me improve my business. It’s just not sitting there like a lump of coal in cyber-space, taking up my time, money, and other resources.” Imagine you wanted to make a home improvement by redoing your driveway and replacing the asphalt with pebbles. What would be the first thing you’d do? (After planning the project out of course!) That’s right, the first thing is you’ll have to take up the old asphalt. But to take it up you have to break it up. To do that you have a choice of tools, either a handpick or a hydraulic jackhammer. Either tool will do the job; however, each requires a different mix of resources—time, training, cost to operate, maintenance, etc. Naturally, your choice of tools will depend on how you want to allocate your resources. You may want to use both. It depends on field conditions. So what does in the world does this have to do with your website or your salon? When you strip away all the bells and whistles, and all that flash and jazz; isn’t your website just

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another tool in your marketing toolkit? Okay, so it seems a bit more complicated than other marketing tools you have at your disposal, what with all that HTML code and other techie stuff. However, it’s really not all that complicated. It’s just is more dressed-up than some other tools you use. The good news is you don’t have to become a programmer to get great results. Lord knows, you have enough to do already. You just want to get deeper into marketing, to understand how you can harness your website’s horsepower. You see, your website can be a power tool, one you can use to leverage your marketing. Like the hydraulic jackhammer, it can get you the same result as other tools can. Maybe at a faster rate; however, once again, it requires a different mix of resources. At the end of the day, your website is just like every other marketing tool you use. You simply want it to give you results, so you can say, “My website is working for me—not the other way around!” So what exact results do you want to get from your website? Results you can measure. Let’s concentrate on having your website attract new clients. Not just any old client, attract your ideal client, your target market—those folks you’d like to fill your chairs. Bottom line: when it comes to your website and whether it’s working for you, you’ll want to measure the number of people visiting your site and then measure the number of those who opt into your list. A list you’ll then work.