Every day salon owners have a big opportunity sitting right under their nose – and it’s Free!
But, for whatever the reason, most owners don’t take advantage of this opportunity to improve their salon’s sales and profits.
So the question becomes – will you take advantage of this opportunity?
Will you be a mover and shaker – or someone who just goes on complaining about shrinking sales and tiny profits?
Where is this opportunity? It lies in the fact that you already have clients in your salon’s chairs and rooms.
And just like most, your clients are silently begging to be led – in areas where they do not have expertise, clients want to be told what to do, how to do it, and why to do it.
Don’t you feel the same way?
It’s important that we don’t confuse leadership with manipulation. Why? Because people resist manipulation at all costs.
However, it doesn’t mean people don’t welcome and embrace information, advice, education and direction. People will follow you if you’re from the right place—from the heart—and you put the client’s best interest ahead of yours.Y
You know the reasons clients want what you have to give. You know people want to enhance their physical appearance for many reasons, including but not limited to:
- Feeling more self-confident
- Giving an “image of success”
- Feeling more accepted
- Attracting a member of the opposite or same sex
Once you’ve personally embraced the “client leadership philosophy, and your clients feel comfortable and authoritatively led, you’ll want to put the power of leadership into action.
How? By telling your clients how they can attain greater advantages, greater results, and greater performance from your salon/day spa’s services and products.
Advocate action every time you communicate with your clients, whether it’s a letter that includes a gift certificate, a cross promotion with another business, include a specific call to action.
If you want your clients to redeem a coupon, tell them to do so. Below are possible actions you may want to persuade your clients to take.
- Reminder to come in for their next appointment
- Refer you to friends, family, or colleagues
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for a free sample
- Pre-book for the next service appointment
Briefly describe your offer, the service, and information you want to communicate to your clients.
Use short sentences to spur action like the following:
- Call now!
- Come in now!
- Act now!
- While supplies last!
- For a short time only!
- Be the first!
- Supply limited!
After you’ve shown, explained, and educated your clients about what’s in their best interest…motivate them. Tell them exactly how they can obtain the results they want to achieve through the products and services you offer