Show & Tell: The Secret to More Salon Sales

Every day salon owners have a big opportunity sitting right under their nose – and it’s Free!

But, for whatever the reason, most owners don’t take advantage of this opportunity to improve their salon’s sales and profits.

So the question becomes – will you take advantage of this opportunity?

Will you be a mover and shaker – or someone who just goes on complaining about shrinking sales and tiny profits?

Where is this opportunity? It lies in the fact that you already have clients in your salon’s chairs and rooms.

And just like most, your clients are silently begging to be led – in areas where they do not have expertise, clients want to be told what to do, how to do it, and why to do it.

Don’t you feel the same way?

It’s important that we don’t confuse leadership with manipulation. Why? Because people resist manipulation at all costs.

However, it doesn’t mean people don’t welcome and embrace information, advice, education and direction. People will follow you if you’re from the right place—from the heart—and you put the client’s best interest ahead of yours.Y

You know the reasons clients want what you have to give. You know people want to enhance their physical appearance for many reasons, including but not limited to:

  • Feeling more self-confident
  • Giving an “image of success”
  • Feeling more accepted
  • Attracting a member of the opposite or same sex

Once you’ve personally embraced the “client leadership philosophy, and your clients feel comfortable and authoritatively led, you’ll want to put the power of leadership into action.

How? By telling your clients how they can attain greater advantages, greater results, and greater performance from your salon/day spa’s services and products.

Advocate action every time you communicate with your clients, whether it’s a letter that includes a gift certificate, a cross promotion with another business, include a specific call to action.

If you want your clients to redeem a coupon, tell them to do so. Below are possible actions you may want to persuade your clients to take.

Briefly describe your offer, the service, and information you want to communicate to your clients.

Use short sentences to spur action like the following:

  • Call now!
  • Come in now!
  • Act now!
  • While supplies last!
  • For a short time only!
  • Be the first!
  • Supply limited!

After you’ve shown, explained, and educated your clients about what’s in their best interest…motivate them. Tell them exactly how they can obtain the results they want to achieve through the products and services you offer

Seven Steps to Building Fans on Your Salon/Spa Facebook Page

Facebook is here to stay as a business tool for salons/spas. But this social media site only works when you’ve got Fans – and you get them by using a seven step systematic acquisition strategy.

The Big Myth

Sure you can get your nephew to put up your Profile Page. But it takes more than a kid to build our Pages to help us increase our fan base (the number of people who “like” us).

The big myth is that once you create your Salon/Spa’s Page the first thing you should do is invite all your friends from your personal profile.

Be careful – although FB’s guidelines (http://www.facebook/promotions.guidelines.php) say that you can import your data base, mass invites can be tricky because users can “like” up to 500 pages and they may want to be picky about it. Check out your own experience to see how many Fan Page Suggestions you have … they build up like a stealth bomber …

So don’t bomb your friends with suggestions to join your fan page – “just because” – without an apparent incentive.

What follows is a way to fill your Page with a big crowd – the kind of crowd who’ll also pack your salon/spa’s chairs and rooms.

The 7 Steps to Building Your Facebook Salon/Spa Fanbase

Step 1 – Make your plan – do this first thing! Don’t even think about moving to the next step before you finish your plan.

Think about it this way – if you were giving a party you wouldn’t invite people to show up at your door only to find you had no drinks, food or entertainment.

With Facebook your drinks, food and entertainment are called content.

  • Photos and videos from your salon/spa
  • Events you hold either in your salon/spa or with other companies/charities
  • “Exclusive” offers for your Facebook fans only – they can be salon/spa offers or offers you arrange for with 3rd parties.

Step 2 – Create Compelling Content to Lure Fans

  • Have photos/videos from the salon/spa
  • Events (live or virtual) where you encourage people to invite their friends
  • Make your content exclusive – they can only get it on Facebook.

Step 3 – Promote Your Page Directly

  • Suggest it to your personal friends
  • Ask your staff to promote it to their friends

Step 4 – Put it on your salon/spas marketing materials

  • Business cards & other printed materials
  • Salon/Spa Menu
  • Website – header, navigation bar, contact page
  • Other social media
  • Your personal email signature

Step 5 – Run Contests

  • Alternate promotions with coupons
  • Create other content to get them to stay

Step 6 – Use Guerilla Marketing Tactics

  • SEO your page for listings in Google
  • Swap promotions with other local businesses
  • Video marketing
  • Backlinks
  • Comment on other relevant profiles and include a link

Step 7 – Integrate Your Page

  • Link to other social media including Twitter
  • Use Facebook Social Plugin