Salon Leadership: Ten Hot Tips for Cool Communications

Have you ever tried to communicate a new idea or project to people who don’t necessarily think or operate the same way you do?

When you’ve held a meeting with your people have you ever heard dead silence or seen a bunch of vacant looks?As a salon owner/manager you know that even your simplest request can get lost in translation if you don’t communicate effectively. So if your salon/day spa is having a hiccup or two around getting the results you’re looking for then adapt these ten tips for improved communication.

  1. Have conversations—not monologues Many entrepreneurs want to get results so badly; they issue directives rather than clarifying or discussing what they want. Take your time, choose the setting, ask questions, listen, and then respond appropriately. Develop the habit of having a conversation.                                                                                                  
  2. Share the vision—the big picture. The Cheshire cat in Alice in Wonderland said, “If you don’t know where you are going, then it doesn’t matter which road you take, does it?” Provide direction where you see the company going and the strategies you see for getting there. Be open for others ideas. You’ll find that after your team understands where the salon/day spa is going, they’ll be much more confident in you as well as their own ability to contribute.
  3. Speak—simply and clearly. Think things through so you can best articulate an opportunity you want to capitalize on or a problem that you want to solve. Remember you don’t have to figure everything out. You just have to create a framework so your team gets a clear idea of the results you want.
  4. Listen—be prepared to handle objections Start with the mindset that problems are opportunities. Why? Because when the team questions your idea and gives you reasons it might not fly, you won’t be frustrated. Instead, analyze the situation and identify the obstacles that must be overcome for success. This is the beginning of your execution plan. The great thing is you’re entrepreneurial environment – a place where people feel free to express themselves. Also, remember you’re attached to the idea and they aren’t. Their objections may be valid.
  5. Create realistic expectations Remember the R in S.M.A.R.T. stands for realistic. It takes time for your vision to become a reality. If you are a true entrepreneur, you may not be excited about working out all the details…this is where your team comes in. Share you wisdom and experience, and let them get on with it. Let them know they can bring you in if they get stuck. Be supportive rather than critical when they bring you problems.
  6.  Identify your “first mates” Some people want to jump on board more quickly than others do. Know your crew and work with those who are willing to test new ideas. They’re flexible and can quickly overcome setbacks. Once they’re working with you, the others will surely follow.
  7. Acknowledge small wins Look for small wins as signs of success and acknowledge them in public. This helps you build momentum for the idea or project. You’re also communicating it’s worth the time and energy.
  8.  Look at things from another perspective In The Seven Habits of Highly Effective People, Dr. Stephen Covey writes, “seek to understand to be understood.” 
  9. Understand your team looks at and responds to things differently than you do. Look at situations from their prospective. You’ll gain insight into how to best communicate with them. Remember, they’re there to support you and your business goals. They welcome clarity because it makes their job so much easier.
  10. Be aware of the impact of your position By definition, the role of the owner/manager is different from any other position. Likewise, your people respond to you very differently than they would to anyone else in the salon/day spa. Make sure you are aware of the impact of all your communications: verbal, written, and physical. Use your position wisely: as a positive role model for innovation and courage.

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Show & Tell: The Secret to More Salon Sales

Every day salon owners have a big opportunity sitting right under their nose – and it’s Free!

But, for whatever the reason, most owners don’t take advantage of this opportunity to improve their salon’s sales and profits.

So the question becomes – will you take advantage of this opportunity?

Will you be a mover and shaker – or someone who just goes on complaining about shrinking sales and tiny profits?

Where is this opportunity? It lies in the fact that you already have clients in your salon’s chairs and rooms.

And just like most, your clients are silently begging to be led – in areas where they do not have expertise, clients want to be told what to do, how to do it, and why to do it.

Don’t you feel the same way?

It’s important that we don’t confuse leadership with manipulation. Why? Because people resist manipulation at all costs.

However, it doesn’t mean people don’t welcome and embrace information, advice, education and direction. People will follow you if you’re from the right place—from the heart—and you put the client’s best interest ahead of yours.Y

You know the reasons clients want what you have to give. You know people want to enhance their physical appearance for many reasons, including but not limited to:

  • Feeling more self-confident
  • Giving an “image of success”
  • Feeling more accepted
  • Attracting a member of the opposite or same sex

Once you’ve personally embraced the “client leadership philosophy, and your clients feel comfortable and authoritatively led, you’ll want to put the power of leadership into action.

How? By telling your clients how they can attain greater advantages, greater results, and greater performance from your salon/day spa’s services and products.

Advocate action every time you communicate with your clients, whether it’s a letter that includes a gift certificate, a cross promotion with another business, include a specific call to action.

If you want your clients to redeem a coupon, tell them to do so. Below are possible actions you may want to persuade your clients to take.

Briefly describe your offer, the service, and information you want to communicate to your clients.

Use short sentences to spur action like the following:

  • Call now!
  • Come in now!
  • Act now!
  • While supplies last!
  • For a short time only!
  • Be the first!
  • Supply limited!

After you’ve shown, explained, and educated your clients about what’s in their best interest…motivate them. Tell them exactly how they can obtain the results they want to achieve through the products and services you offer