How to Leverage Your Team’s Talents to Get More Salon Facebook Fans

Building your Salon’s Facebook fan base is a challenge for busy salon owners – who usually have too much to do with too little time to do it.

One solution for getting more fans is to harness the energy and talents of your employees.

Before you get going make sure your team members know the “rules of the road” for Facebook and they understand and comply with the FTC Guidelines for Adequate Disclosure (see http://www.facebook.com/SocialMediaGo?v=app_4949752878http)– if an employee posts on your Page or on any of your other social media channels they need to disclose their material relationship with your salon.

Also, provide written guidelines for posting on Facebook and using other types of social media – you owe it to yourself, your salon and your team to be clear about the do’s, don’ts and how-to’s.

Here are 10 tips on how to get more Fans to your page by involving your team members.

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    Team member Emails – send an introductory email letting them know all about your Salon’s FB Page. Encourage them to become Fans but don’t make it a “command performance” -Note: to get a higher

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    level of participation send your team an email sequence.

  2. Hold Contests – create contests just for your team – for example Free Pizza (or another

    fun reward) for the team if the salon hits a “Like” target within the first month.

  3. Share Page with Friends – Encourage your team to share the page with their friends and family on Facebook. The share this page is at the bottom under the left hand side of the Page. Write out specific instructions on how to do share because not every team member is as tech-savvy as we would imagine they are.
  4. Solicit Content Ideas – The more content you have on your Salon’s FB Page the better – and your team have plenty of ideas on what they’d like to see up on the salon’s page. So solicit ideas and by holding a “Content Drive”. Set up a specific email where employees can recommend content. Encourage them to send videos, photos and ideas.
  5. Create Employee Videos – Shoot a weekly or monthly video of an employee giving a testimonial as to why your salon’s a great place to work.
  6. Harness Linkedin/Twitter – have your team members let their friends know about the salon’s page by communicating through Linkedin and Twitter.
  7. Add Facebook “Like” Boxes – Add a Facebook “Like” box to the salon website and blog.
  8. Email Signatures – Get your team to add a link to the Salon Page in their email signatures. Keep it as simple as “Like me on Facebook! http://facebook.com/yourcompany”
  9. Encourage Team Member Interaction – Make sure your team knows how important it is for them to interact on the Salon Page. Let them know that commenting and liking posts on the Salon Page will increase the chances of those posts being featured in your fans’ news feeds.
  10. Conduct Social Media Training – Have a social media expert come to the salon and hold a training course for interest in learning how to use social media for personal and professional purposes.

Remember having a Salon Page with a variety of employee posts and videos makes it more attractive and authentic to others and gives it more “pulling power”.

Seven Steps to Building Fans on Your Salon/Spa Facebook Page

Facebook is here to stay as a business tool for salons/spas. But this social media site only works when you’ve got Fans – and you get them by using a seven step systematic acquisition strategy.

The Big Myth

Sure you can get your nephew to put up your Profile Page. But it takes more than a kid to build our Pages to help us increase our fan base (the number of people who “like” us).

The big myth is that once you create your Salon/Spa’s Page the first thing you should do is invite all your friends from your personal profile.

Be careful – although FB’s guidelines (http://www.facebook/promotions.guidelines.php) say that you can import your data base, mass invites can be tricky because users can “like” up to 500 pages and they may want to be picky about it. Check out your own experience to see how many Fan Page Suggestions you have … they build up like a stealth bomber …

So don’t bomb your friends with suggestions to join your fan page – “just because” – without an apparent incentive.

What follows is a way to fill your Page with a big crowd – the kind of crowd who’ll also pack your salon/spa’s chairs and rooms.

The 7 Steps to Building Your Facebook Salon/Spa Fanbase

Step 1 – Make your plan – do this first thing! Don’t even think about moving to the next step before you finish your plan.

Think about it this way – if you were giving a party you wouldn’t invite people to show up at your door only to find you had no drinks, food or entertainment.

With Facebook your drinks, food and entertainment are called content.

  • Photos and videos from your salon/spa
  • Events you hold either in your salon/spa or with other companies/charities
  • “Exclusive” offers for your Facebook fans only – they can be salon/spa offers or offers you arrange for with 3rd parties.

Step 2 – Create Compelling Content to Lure Fans

  • Have photos/videos from the salon/spa
  • Events (live or virtual) where you encourage people to invite their friends
  • Make your content exclusive – they can only get it on Facebook.

Step 3 – Promote Your Page Directly

  • Suggest it to your personal friends
  • Ask your staff to promote it to their friends

Step 4 – Put it on your salon/spas marketing materials

  • Business cards & other printed materials
  • Salon/Spa Menu
  • Website – header, navigation bar, contact page
  • Other social media
  • Your personal email signature

Step 5 – Run Contests

  • Alternate promotions with coupons
  • Create other content to get them to stay

Step 6 – Use Guerilla Marketing Tactics

  • SEO your page for listings in Google
  • Swap promotions with other local businesses
  • Video marketing
  • Backlinks
  • Comment on other relevant profiles and include a link

Step 7 – Integrate Your Page

  • Link to other social media including Twitter
  • Use Facebook Social Plugin