“You are the silver bullet.” – Tanya Geisler

Santa Rosa, California May 20,1998  

It was early morning – just before the start of the third day of a 5 day intensive training to become one of Michael Gerber’s (author of the E-Myth Revisited: Why Most Small Businesses Don’t Work and What to do About it) E-Myth Coaches.

I hadn’t slept well the previous night – it must have been a combination of excitement I was feeling – the excitement of being one of the pioneers venturing into the land of business coaching – let alone wanting to coach salon owners.

It was that excitement, plus the frustration of feeling I wasn’t “getting it”. Meaning, I was having a very tough time with the “Primary Aim” work that we had done the previous day.

Just so you should know – a Primary Aim is about your life – not your business. Your business is simply one of the many important aspects of your life – it’s the essence of your life’s purpose – a brief statement summarizing whatever it is in you that is the source of your vitality, your commitment, your passion. Your Primary Aim isn’t about material things. It’s about life.

Here I’d thought that I’d come to a training about coaching and damn it, I was struggling with me.

And unless I “got it” then and there I felt like I just couldn’t move on in the training – which by the way is total B.S.

But at the time that was my thinking I just couldn’t get out of my own way.

So I got into the shower instead – and totally relaxed.

I must have been in that shower for about five minutes and wouldn’t you know it.

As if out of thin air, a bunch of words came into my head.

The words were “To Be a Warrior – To Love Unconditionally – To Serve with Love, Honor and Respect”.

“That’s it!” I shouted out loud. “That’s it! That’s my Primary Aim.”

And while a Primary Aim can change over time – mine has stood the test of time.

Wishing you and yours a Happy and Healthy New Year.

Go  back to “How to Prevent Your Salon from Losing Money in 2016”