Everyone in the salon industry “knows” that “the real money is in retail”.
So you buy a bunch of retail, bring in a rep to hold a training class – and nothing really happens – you don’t move the sales “needle” – nor do your profits grow.
But what if you took a moment to examine the statement “the real money’s in retail”?
What if it was simply a belief (myth) that’s been perpetuated in our business so that professional product manufacturers can make their numbers? Would you do anything differently?
To find out about this “Myth” of retail as well as six other salon myths click here to sign up for my Ezine and receive the latest edition (Sunday June 22, 2014) “Seven Salon Myths That Can Destroy Your Business”