Building your Salon’s Facebook fan base is a challenge for busy salon owners – who usually have too much to do with too little time to do it.

One solution for getting more fans is to harness the energy and talents of your employees.

Before you get going make sure your team members know the “rules of the road” for Facebook and they understand and comply with the FTC Guidelines for Adequate Disclosure (see http://www.facebook.com/SocialMediaGo?v=app_4949752878http)– if an employee posts on your Page or on any of your other social media channels they need to disclose their material relationship with your salon.

Also, provide written guidelines for posting on Facebook and using other types of social media – you owe it to yourself, your salon and your team to be clear about the do’s, don’ts and how-to’s.

Here are 10 tips on how to get more Fans to your page by involving your team members.

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    Team member Emails – send an introductory email letting them know all about your Salon’s FB Page. Encourage them to become Fans but don’t make it a “command performance” -Note: to get a higher

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    level of participation send your team an email sequence.

  2. Hold Contests – create contests just for your team – for example Free Pizza (or another

    fun reward) for the team if the salon hits a “Like” target within the first month.

  3. Share Page with Friends – Encourage your team to share the page with their friends and family on Facebook. The share this page is at the bottom under the left hand side of the Page. Write out specific instructions on how to do share because not every team member is as tech-savvy as we would imagine they are.
  4. Solicit Content Ideas – The more content you have on your Salon’s FB Page the better – and your team have plenty of ideas on what they’d like to see up on the salon’s page. So solicit ideas and by holding a “Content Drive”. Set up a specific email where employees can recommend content. Encourage them to send videos, photos and ideas.
  5. Create Employee Videos – Shoot a weekly or monthly video of an employee giving a testimonial as to why your salon’s a great place to work.
  6. Harness Linkedin/Twitter – have your team members let their friends know about the salon’s page by communicating through Linkedin and Twitter.
  7. Add Facebook “Like” Boxes – Add a Facebook “Like” box to the salon website and blog.
  8. Email Signatures – Get your team to add a link to the Salon Page in their email signatures. Keep it as simple as “Like me on Facebook! http://facebook.com/yourcompany”
  9. Encourage Team Member Interaction – Make sure your team knows how important it is for them to interact on the Salon Page. Let them know that commenting and liking posts on the Salon Page will increase the chances of those posts being featured in your fans’ news feeds.
  10. Conduct Social Media Training – Have a social media expert come to the salon and hold a training course for interest in learning how to use social media for personal and professional purposes.

Remember having a Salon Page with a variety of employee posts and videos makes it more attractive and authentic to others and gives it more “pulling power”.