Whether you like it or not this past Friday, March 30th Facebook converted your Salon Facebook Fan Page to its new Timeline Design.

So if you’re someone who is using or wants to use Facebook to market your salon make sure to visit your page, you’ll have to make some adjustments to get your page to look as you want it to look – within Facebook’s guidelines of course.

NOTE: the content on this post is from article written by Facebook Guru Mari Smith one of my mentors with whom I’ve been training so I can bring you the best information and advice on how to maximize Facebook for your salon (to read Mari’s article go tohttp://www.marismith.com/facebook-timeline-for-business-pages-key-points/). I highly recommend you subscribe to Mari’s excellent information by joining her list.

This article covers the 21 key points or the majority of the new settings you’ll need to know about timeline for pages.

It can be used as a handy conversion checklist – whether you’ve already converted your Page or not.

These 21 key points are:

1. Deadline March 30th

Facebook will automatically convert your page unless you convert it first. So make sure you’re looking like you want to look for your Fans and convert it now.

2. Preview

Before you publish your new page preview it by using the preview option on the top of your old page. At a minimum have an attractive look cover page (see Facebook for details on cover page dimensions).

3. Cover Image

At 851x 315 pixels it’s much larger than the graphic on your old page. But please pay attention to the fine print because if you upload an image that’s smaller (minimum size 399 pixels) than the official size it’ll be stretched to the larger dimension.

4. Image Rules the Day

Facebook’s put the kibosh on your putting the following on your cover:

  • Contact information (put it in your about section)
  • Calls to Action (CTA’s)
  • Arrows pointing to your Like or Share Button

So make sure you check the Page Guidelines

5. Profile Picture

The photo you upload must be at least 180×180 pixels. Remember your profile picture is the primary instantly recognizable image that tracks you throughout Facebook (on your posts and comments).

BTW Facebook frowns on page owners changing their profile picture too often.

6. Landing Tab

On your new Timeline Page you can no longer set a default-landing tab. So make good use of your cover image.

7. App URL’s

Your custom apps all still function. This includes the Fan-Gate feature if you have one. Each tab/app still has a unique URL, so you can still direct traffic from inside or outside Facebook to any “landing page” you’d like.

8. Showcase apps

Showcase apps are right below your cover image and you probably know them as “tabs”. They are now displayed as apps or views and you can have up to 12 – but only four on display. The first Showcase app is always photos and it cannot be replaced or removed.

9. Custom thumbnails.

Now you can add custom thumb nails (111×74 pixels) to all your apps. It’s an opportunity for you to have seamless branding messages, CTA’s and specials.

10. Liked Button and Interest List (s)

The Liked button visually let’s fans know that they’ve already liked a page. When you hover over the Liked button an Interest List(s) appears – this is a new feature for your Fans (see #11)

11. Interest Lists

Encourage your Fans to add you to their interest lists – and let them know what topic is best – for example my Page would be best added to a list called Salon Marketing Tips, Salon Management Tips or Salon Leadership Tips. Yours could be Hair Help or Skin Tips etc.

12. Milestones

You can go back in time and add salon/spa milestones

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on your Timeline. When you do this they’ll post at the right date and go out in the news feeds of your fans…creating more visibility and engagement for your salon.

13. Wall filters

Your page walls now have four filters

  • Highlights
  • Posts by Page
  • Posts by Others
  • Friend Activity

You cannot set the wall to be posts by everyone – the default is always Highlights – but go to your administrative panel in your page settings to manage permissions as to who can post on the wall.

14. Pin Posts

You can pin any post made on the page to the top of the wall for up to 7 days. But I recommend rotating the posts every 1-2 days as hopefully you’re getting repeat visitors.

15. Highlight Posts

Your page administrators can choose to display any post made by the Page or by others as “double wide” – it’ll spread across both columns of the Timeline.

16. Posts by Others

Posts by others (both fans and non-fans) are in a small box at the top right called Recent Posts by Others.

You can scroll in this field without leaving your wall.

  • Click “More Posts” (lower left of box and use your vertical scroll bar or mouse scroll wheel

or

  • Click “See All” for the Pop-up Box.

17. Highlights

Sorry but you can’t set a default wall view- it’s always Highlights. So be creative and change your cover image regularly.

18. Personalization

Page Timelines are personalized for each person viewing – every page wall includes “friend activity” at the top right where the person viewing will see one post from the past from a friend (or a Facebook user to whom the viewer has subscribed). For further details on this point I recommend you check out Mari’s article www.marismith.com/facebook-timeline-for-business-pages-key-points/.

19. Adjust Photos

This new feature allows you to reposition photos shared by you or others on your page (hover over the photo, click the edit pencil, then click “Reposition photo”

20. Messages

Fans and non-fans alike can now private Message fan administrators. You can turn it off but I’d encourage you to leave it on, as you’ll want your Fans to engage with you.

21. Administrative Panel

You have to dig deeper in your administrative panel to find features that before may have been just one click away. For example to view your “Hidden Posts” (posts Facebook flags as spam and are visible only to the Page admins, and person/page who made the post and friends of that person/page) you previously only had to click on the Hidden Posts Link under your Wall on the Left. Now it’s five clicks away! Admin Panel > Mange>Use Activity Log>All (upper right menu) > Spam.

Ok so there you have it- 21 points to be aware of on your new Facebook Page.

For a more in-depth look at your Facebook Timeline Page go to www.marismith.com/facebook-timeline-for-business-pages-key-points/) and check out the complete tutorial.

Facebook Pages for Salons…Fuhgeddaboutit!