- Focus on Facebook
Yes there are other social media platforms that you can use besides Facebook – but focusing on one (in this case Facebook) will help you crush your competition (they’re sure to be spread all over the place).
- Optimize Your Salon’s Facebook Profile
To be sure that you’ve optimized your Facebook profile follow Facebook’s Instructions to a tee.
- Communicate Your Salon’s Personality
You and your salon are unique. Find your salon’s personality (your uniqueness) and communicate it on your page.
- Build a Strong Fan Base
It’s quality over quantity. There is no “magic” number for your fan base. So matter what the number of fans you have be sure they’re “quality” fans- the strength of your fan base resides in how often they comment on your posts or interact on your tabbed pages in some way.
- Create Engaging Content
Content is what attracts and keeps your fans – so keep it flowing. BTW if you’re struggling to create original content it’s all right to be a copycat – so check out what’s working for your competitors.
- Measure and Analyze What’s Working
Just like any other part of your business you’ll need to measure. So measure the basics (audience size and activity level) as well as engagement and other metrics – after all you have to prove to yourself that this is what is working.
- Integrate Facebook with Your Other Salon Marketing Efforts
Marketing on the social networks is one part of your salon’s marketing (e-mail, in-salon promotions etc.). Make sure your image (branding) and messaging is consistent throughout all your marketing.