It’s only normal for your stomach to sink when your salon gets a lousy Yelp review.
But if you’re harnessing the power of social media you’re bound to get a doggy review or two.
Since you can’t remove a lousy review don’t squander this opportunity in disguise by trying to:
- Accuse Yelp of extortion for your not advertising with them. Why? Because you clearly don’t know how Yelp works and you’ll just look like a big paranoid baby to them.
- Crying libel – that the review damaged your reputation and hurt your feelings. Why? Because if you can’t stand the heat get out of the kitchen. The Internet simply isn’t for you.
- Cajole users into giving you good reviews to smother the bad ones.
According to Yelp’s director of business outreach, Luther Lowe, in explaining how Yelp’s robot filter works – “Businesses that are pretty aggressive about soliciting almost always have a lot of reviews filtered.” Click here for full Yelp article.