For the past 5 years I’ve visited Los Angeles every 4 to 6 months.
And every morning when I’m in L.A. without fail (rain or shine – though
in Southern California it’s mostly shine) I go to Champagne French Bakery Cafe for breakfast.
When it comes to food I’m like most people – a creature of habit. So at Champagne I order the same thing (oatmeal made with water) to go. It’s an item that’s not on their regular menu (oatmeal made with milk is), but something they can cook up as a special order – I just have to wait for it (15-20 min).
Because I’m taking
my order out they ask me for my name. Then rather than hanging out I’ll go next door to Starbucks to get an espresso, before returning to pick my order.
BTW, I won’t order Starbuck’s oatmeal even though it costs 1/2 as much as Champagne’s – I simply like Champagne’s better (plus they give me a fresh fruit cup on the side).
Anyhow last week I returned L.A. and at 7am I went for breakfast.
As soon as I placed my order the young woman at the register – someone whom I had only seen in place before)
I was astonished. It’s true that the sweetest sound to someone’s ears is the sound of one’s own name. And I’m no different than anyone else.
To hear my name come from her lips (this is a busy place and I hadn’t been there in six months) was nothing short of amazing.
My immediate response was to ask her what her name was.
“Iliana” she told me.
“Well Iliana how did you know my name is Andrew? “
“I know” was her reply.
All I know is the next day I told the General Manager about my experience and how great it felt to be recognized by my name. And now I’m sharing the story with you. Maybe you and your people can astonish your clients the way Iliana astonished me.
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