I’ve never met an ambitious business owner who doesn’t have increasing sales on the top of her priority list.
Have you? Use this list as a checklist to see what you are currently doing. Then choose any one of the items (the one you think will be the easiest to make happen) and put it into place.
After you do this; then choose another. Little by little, you’ll find your sales increasing, as well as the effectiveness and efficiency of your marketing efforts.
- Better organize your literature for client fulfillment (this includes preparing sets of literature, documenting your procedures, and training your team).
- Maintain a library of standard letters and forms that can be quickly accessed and merged with your database’s contact information.
- Produce F.A.Q. (Frequently Asked Questions) sheets and fax back documents to answer common questions.
- Provide administrative support for data collection and research.
- Utilize Sales Automation tools to increase productivity and follow-up. Users must be able to share information and delegate tasks.
- Use front desk staff to capture qualifying information and do certain data entry functions.
- Plan marketing campaigns well in advance and have fulfillment thought out
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and materials on-hand.
- Generate useful analysis reports that guide you and your team to opportunities, and help you to focus your efforts on choice clients or potential clients.
- Evaluate the results of
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your marketing and sales methodsto provide constructive feedback to your team.
- Provide presentation materials and tools that strengthen your selling message and help your people communicate more effectively.