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Focus on FacebookYes there are other social media platforms that you can use besides Facebook – but focusing on one (in this case Facebook) will help you crush your competition (they’re sure to be spread all over the place).Optimize Your Salon’s Facebook ProfileTo be sure that you’ve optimized your Facebook […]

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In marketing “God lives in the details”.The same holds true in running a successful salon.And top-tier salon owners know it.They realize that the journey is more than their stylists’ giving a great cut or color – it’s each and every “moment of truth” where the client is impacted (from the […]

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Stanley Marcus – founder of legendary specialty store  Neiman Marcus , wrote a book titled “Who’s Minding The Store?”It’s a must read book for any salon owner -especially those who are involved with today’s luxury client.And I think the top brass at Neiman Marcus (owners of Berdorf Gooman) if they […]

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It’s no secret – toxic people in your salon not only destroy morale and cause good employees to leave, they eventually even kill your business.So exactly what is a “toxic worker”?“It’s someone who engages in behavior that is harmful to an organization.” — Harvard Business School And toxic workers are […]

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I couldn’t believe my ears the other day when I overheard one of the  sales people at a branch of the “fabled” Brooks Brothers say to his colleague “I can’t wait to get the f_ _ _ out of here”.  And that was only the beginning of what may have […]

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Every time I hear the phrase “hairdresser’s can’t sell retail” I have the same reaction.No matter if those words come out of the mouth of a manufacturer, a distributor, a salon owner or a hairstylist.  I want to say the same thing. Ever meet a salon owner (at least one who’s […]

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I’m totally infatuated with Apples’ new iPad Plus. Not only is it big, bright and beautiful but you can actually write on it!And to an “analogue” type of guy (I love using pen) the iPad Plus with its pencil seems like a dream come true.So while I was recently in […]

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Poised for a bloody battle against an army of barbarians, Roman Legion General Maximus Decimus Meridus looked over his shoulder and sees both his beloved Emperor, Marcus Aurelius and his legion’s Roman Eagle Standard – emblazoned with the initials SPQR.Those initials, SPQR freely translated as “The Senate and The People […]

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“You are the silver bullet.” – Tanya GeislerSanta Rosa, California May 20,1998  It was early morning – just before the start of the third day of a 5 day intensive training to become one of Michael Gerber’s (author of the E-Myth Revisited: Why Most Small Businesses Don’t Work and What […]

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For those of you who don’t know me – let me share with you a little bit about myself.  I grew up in a very large family. Lots of aunts and uncles, first, second and third cousins. So many people I lost count.  Our family got together not just on […]

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