In 1942, right after we got into WWII, the German’s submarines (U-Boats) were sinking tons of our ships - right off our coast line - sending men and materiel to the bottom of the sea.Our country was filled with enemy agents (and sympathizers) who were trained to...read more
Focus on FacebookYes there are other social media platforms that you can use besides Facebook - but focusing on one (in this case Facebook) will help you crush your competition (they’re sure to be spread all over the place).Optimize Your Salon’s Facebook ProfileTo be...read more
In marketing “God lives in the details”.The same holds true in running a successful salon.And top-tier salon owners know it.They realize that the journey is more than their stylists’ giving a great cut or color - it’s each and every “moment of truth” where the client...read more
Stanley Marcus - founder of legendary specialty store Neiman Marcus , wrote a book titled “Who’s Minding The Store?”It’s a must read book for any salon owner -especially those who are involved with today’s luxury client.And I think the top brass at Neiman Marcus...read more
It’s no secret - toxic people in your salon not only destroy morale and cause good employees to leave, they eventually even kill your business.So exactly what is a “toxic worker”?"It’s someone who engages in behavior that is harmful to an organization." -- Harvard...read more
I couldn’t believe my ears the other day when I overheard one of the sales people at a branch of the “fabled” Brooks Brothers say to his colleague “I can’t wait to get the f_ _ _ out of here”. And that was only the beginning of what may have been the worst customer...read more
Every time I hear the phrase “hairdresser’s can’t sell retail” I have the same reaction.No matter if those words come out of the mouth of a manufacturer, a distributor, a salon owner or a hairstylist. I want to say the same thing. Ever meet a salon owner (at...read more
I’m totally infatuated with Apples’ new iPad Plus. Not only is it big, bright and beautiful but you can actually write on it!And to an “analogue” type of guy (I love using pen) the iPad Plus with its pencil seems like a dream come true.So while I was recently in Grand...read more
Poised for a bloody battle against an army of barbarians, Roman Legion General Maximus Decimus Meridus looked over his shoulder and sees both his beloved Emperor, Marcus Aurelius and his legion’s Roman Eagle Standard - emblazoned with the initials SPQR.Those initials,...read more
"You are the silver bullet." - Tanya GeislerSanta Rosa, California May 20,1998 It was early morning - just before the start of the third day of a 5 day intensive training to become one of Michael Gerber’s (author of the E-Myth Revisited: Why Most Small Businesses...read more
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Hi! Taking your salon to the next level has never been a "walk in the park".
As an owner in today's unforgiving business environment you know that success demands you be at the top of your game.
And that sometimes is easier said than done.
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